Privacy Policy

Last Updated: September 06, 2025

Adam Loves Guitar, LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy (“Policy”). This Policy explains what personal information we collect, how we use it, how we protect it, and the rights you have in connection with your data.

By using our website (Adamlovesguitar.com, studio.adamlovesguitar.com, and related subdomains) (the “Site”) and our Services (as defined in our Terms and Conditions), you consent to the practices described in this Policy. If you do not agree, please discontinue use immediately.

1. Information We Collect

We collect both personal information and non-personal information:

Personal Information: name, email address, mailing address, phone number, payment details (processed via third-party providers, not stored directly), demographic information, and preferences (e.g., interests in music training).
Non-Personal Information: browser type, device information, operating system, IP address, referring website, and Site usage patterns.
User-Submitted Content: forum posts, chat entries, and submissions through forms, surveys, or contests.

We do not knowingly collect information from individuals under 13 years of age, without parental consent.

2. How We Use Information

We process your information for the following purposes:

To provide, maintain, and improve our Services.
To process transactions and deliver purchased products or memberships.
To communicate with you regarding updates, offers, and customer support.
To personalize your experience and improve Site performance.
To comply with legal obligations or protect our legal rights.

Legal Bases (for EU/UK users): We process personal information based on:

Consent (e.g., newsletter subscriptions).
Contract necessity (e.g., access to paid courses).
Legitimate interests (e.g., Site improvement, fraud prevention).
Legal obligations (e.g., record-keeping, tax compliance).

3. Sharing and Disclosure

We do not sell or lease your personal information. We may share information only in the following cases:

Service Providers: With trusted third-party vendors (e.g., payment processors such as Stripe, hosting services, analytics providers, and email marketing platforms) who process data on our behalf under strict confidentiality agreements.
Business Partners: With promotional or business partners, but only with your consent.
Legal Compliance: If required by law, or to protect rights, safety, or property of the Company, users, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. International Data Transfers

If you access the Site from outside the United States, be aware that your data may be transferred to and processed in the U.S. or other jurisdictions where our service providers are located. By using our Services, you consent to such transfers.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods may vary depending on the type of data.

6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to improve functionality, save preferences, and analyze usage.

Types of cookies we use:

Essential Cookies: Required for basic site operation.
Functional Cookies: Save preferences and enhance user experience.
Analytics Cookies: Help us understand how users interact with the Site (e.g., Google Analytics).
Advertising/Marketing Cookies: Used only with consent, to deliver relevant promotions.

You may adjust your browser settings to refuse cookies, but some Site features may not function properly.

7. Children’s Privacy

Our Services are intended for adults 18+. We do not knowingly collect data from children under 13. If we become aware that a child under 13 has provided personal data, we will delete it immediately. Parents are encouraged to monitor children’s online activity.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

Access & Portability – Request a copy of the personal data we hold about you.
Correction – Request correction of inaccurate or incomplete data.
Deletion – Request deletion of your personal data (“Right to be Forgotten”).
Restriction – Request limitation of how we use your data.
Objection – Opt out of certain processing activities, including marketing.
Withdraw Consent – Where processing is based on consent, you may withdraw at any time.
CCPA (California Users) – Right to know, delete, and opt out of “sale or sharing” of personal data (we do not sell personal data).

To exercise your rights, contact us at [email protected]. We may require verification of identity before responding.

9. Security

We use commercially reasonable measures to protect personal information. However, no method of transmission over the Internet is 100% secure. You transmit data at your own risk.

10. Links to Third-Party Sites

Our Site may link to external websites. We are not responsible for the content, policies, or practices of those sites. Please review their privacy policies before submitting data.

11. User Forums and Chat Areas

Information you voluntarily share in forums, chat rooms, or bulletin boards may be viewed and used by others. Please exercise caution before sharing personal information.

12. Opt-Out and Marketing Preferences

You may opt out of receiving promotional communications by following unsubscribe instructions in emails or contacting us at [email protected]. Transactional emails (e.g., order confirmations) will still be sent.

13. Updates to this Policy

We may revise this Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes signifies acceptance.